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PPC and SEO generate leads for home businesses, but which is better?

January 3rd, 2010 Amy 1 comment
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ALL websites are designed to do one thing, capture leads. Unfortunately not all websites have enough traffic to drive leads to it. Internet marketers that are successful at driving traffic to a good lead capturing website have learned to maximize the benefits of PPC and SEO. Even though pay-per-click (PPC) and search engine optimization (SEO) marketing are strikingly different, they both offer similar results.

What are the advantages of PPC?

Users can now get instantaneous results using paid advertising, thanks to the top search engines on the internet. PPC is also known as pay-per-click because it is basically paid advertising. No other form of internet advertising offers faster results for online marketers. A PPC campaign can be up and running literally within a few minutes. This form of advertising allows the marketer to know exactly which keywords yield the best results based on the number of clicks that an ad receives. Once set up the ads are distributed all throughout the web ready to entice visitors to the destination website.

PPC marketing is just as much an art as it is a science. Successful online marketers spend a great deal of time learning the technical.science of proper keyword selection for their PPC campaigns. Tools such as freekeywords.wordtracker.com and adwords.goggle.com/select/KeywordToolExternal supply the information for lead generating keywords. Once this science of attracting potential leads has been established, the next step is to get these clicks to convert into actual leads.  This is where the art of the message in the PPC ad begins to shine. In order for the PPC ad to lure potential customers, it must elicit some sort of desire in its compelling message. For example, Perry Marshall is noted for creating desire in his ads by saying the following. “Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore if one wants to sell drills, they should advertise information about making holes – NOT INFORMATION ABOUT DRILLS.”

What are the advantages of SEO?

Top search engines like Yahoo and Google are friendly to internet marketers that are patient enough to learn SEO. Search engine optimization is a little bit trickier than PPC but once mastered can product longer lasting results. As with PPC, SEO also generates traffic based on a single word, combination of words or word phrases. SEO rankings depend on two main criteria: (1) keywords and (2) competition for those keywords. Experience has shown that the first search term (i.e. meta tag) to get optimized is often times the first listing (non paid advertisement) on the search engine results page. It is also apparent that seniority plays a large role in the search result outcomes. At least that is how Google favors certain search terms.

Which is better?

No one can say which is better; however, the lead generating results from PPC have proven to be faster than SEO. Another advantage to PPC is that it can help a website get optimized by providing back links to it (thus enhancing its SEO capability). On the other hand, SEO costs the online marketer nothing but time and “know how” to get high first page rankings.  And SEO remains on the page for as long as the search engine will allow it to be there.

If you would like to learn how I generate an unlimited supply of MLM leads using PPC and SEO, simply subscribe below by entering your first name and email address, then click on the big button below. This will get you on my newsletter and you will be given access to the resources used by dozens of online MLM savvy entrepreneurs.

You can also see the original article at www.AmysMLMFortune.com along with other lead generating tools for online marketers.

Are you buying MLM leads?

August 23rd, 2009 Amy No comments
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The vitality of your MLM business is directly related to the SIZE of your network marketing list. So it’s reasonable to think that the larger your following, the bigger the payout for yourself in the long run. And this is true, but it’s only part of the equation. Then why not buy your mlm leads?

If you are getting your leads to convert, then go ahead and keep buying your leads. Unfortunately these leads tend not to convert, because there is a missing factor. That factor is the QUALITY of your network marketing list. As you already know, network marketing is all about building relationships. And it is these relationships that build trust with you and your list, because this is YOUR target market.

In essence you must first build your own list, because this list is comprised of the QUALITY leads that are your targeted customers. Second, with a little skill and some patience, you have to build the SIZE of your list in order to convert these leads into customers and distributors. The sooner that you master this, the sooner you’ll be on your way to taking your internet business to the next level.

To learn about generating your own leads, enter your name and email below.

Buying leads gives you less control over your list. If you want to learn how to have TOTAL control over your high quality targeted list, and build your list with little to no money, then you need to find out more about how to generate leads.

If you’d like to learn how I generate an unlimited supply of MLM leads, simply subscribe below by entering your first name and email address, then click on the big button below. This will get you on my newsletter and you will be given access to the resources used by dozens of online MLM savvy entrepreneurs.

You may understand networking, but do you understand MARKETING?

August 23rd, 2009 Amy No comments
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Those that have failed at network marketing, have failed by doing exactly what they were trained to do. It’s not their fault that they have failed; however, the fault lies with their sponsor. The sponsor is responsible for giving outdated advice to their down line. This old school technique of pedaling your product to anyone and everyone that comes within three feet of you may have worked in the days of door-to-door salesmen. But now, thanks to the internet, the rules have changed. Might I add, that they have changed in your favor.

You my friend are the main attraction. It is no longer your product that people are seeking. The new school technique is positioning yourself as the main event. YOU are the leader. That is what the new school of network marketing and MLM is all about. Wouldn’t you like to turn the tables from being the hunter and become “The Hunted?” Well now you can, starting TODAY!

Being that you can now understand your new role in this industry, go out there and put this technique into action. The sooner that you learn to put this into action, then the sooner you can establish your down line of prospects. It’s that simple. This is the easiest, and in my opinion, the ONLY way to generate leads for your internet business.

Stop doing things the hard way! Stop listening to the old school advice from your up line! Believe me, I know that you are tired of the same old advice that still continues to plague you to this day.

With this new found information, why would you continue to spend weeks, months or even years pitching your product to those that could care less about your latest and greatest cure-all vitamin or juice? Why would you continue to purchase high priced leads that steer you to dead beats and tire kickers? And why would you continue spending countless hours on the phone making cold calls to those that could not wait to hang up in your face?

I can relate to those that have failed at network marketing. I too have wasted more time, more energy and more money than I ever care to waste again. It was not long before I started searching and finally cracked the code. What I found was the secret to generating more leads for my home based internet business. You can do the same for your business. Fill your down line with an endless stream of prospects that seek you out on a daily basis. How does that sound to you? Attraction marketing…it’s that simple. It’s YOU!

If you’d like to learn how I set myself as the main attraction and generate an unlimited supply of MLM leads, simply subscribe below by entering your first name and email address, then click on the big button below. This will get you on my newsletter and you will be given access to the resources used by dozens of online MLM savvy entrepreneurs.