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PPC and SEO generate leads for home businesses, but which is better?

January 3rd, 2010 Amy 2 comments
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ALL websites are designed to do one thing, capture leads. Unfortunately not all websites have enough traffic to drive leads to it. Internet marketers that are successful at driving traffic to a good lead capturing website have learned to maximize the benefits of PPC and SEO. Even though pay-per-click (PPC) and search engine optimization (SEO) marketing are strikingly different, they both offer similar results.

What are the advantages of PPC?

Users can now get instantaneous results using paid advertising, thanks to the top search engines on the internet. PPC is also known as pay-per-click because it is basically paid advertising. No other form of internet advertising offers faster results for online marketers. A PPC campaign can be up and running literally within a few minutes. This form of advertising allows the marketer to know exactly which keywords yield the best results based on the number of clicks that an ad receives. Once set up the ads are distributed all throughout the web ready to entice visitors to the destination website.

PPC marketing is just as much an art as it is a science. Successful online marketers spend a great deal of time learning the technical.science of proper keyword selection for their PPC campaigns. Tools such as freekeywords.wordtracker.com and adwords.goggle.com/select/KeywordToolExternal supply the information for lead generating keywords. Once this science of attracting potential leads has been established, the next step is to get these clicks to convert into actual leads.  This is where the art of the message in the PPC ad begins to shine. In order for the PPC ad to lure potential customers, it must elicit some sort of desire in its compelling message. For example, Perry Marshall is noted for creating desire in his ads by saying the following. “Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore if one wants to sell drills, they should advertise information about making holes – NOT INFORMATION ABOUT DRILLS.”

What are the advantages of SEO?

Top search engines like Yahoo and Google are friendly to internet marketers that are patient enough to learn SEO. Search engine optimization is a little bit trickier than PPC but once mastered can product longer lasting results. As with PPC, SEO also generates traffic based on a single word, combination of words or word phrases. SEO rankings depend on two main criteria: (1) keywords and (2) competition for those keywords. Experience has shown that the first search term (i.e. meta tag) to get optimized is often times the first listing (non paid advertisement) on the search engine results page. It is also apparent that seniority plays a large role in the search result outcomes. At least that is how Google favors certain search terms.

Which is better?

No one can say which is better; however, the lead generating results from PPC have proven to be faster than SEO. Another advantage to PPC is that it can help a website get optimized by providing back links to it (thus enhancing its SEO capability). On the other hand, SEO costs the online marketer nothing but time and “know how” to get high first page rankings.  And SEO remains on the page for as long as the search engine will allow it to be there.

If you would like to learn how I generate an unlimited supply of MLM leads using PPC and SEO, simply subscribe below by entering your first name and email address, then click on the big button below. This will get you on my newsletter and you will be given access to the resources used by dozens of online MLM savvy entrepreneurs.

You can also see the original article at www.AmysMLMFortune.com along with other lead generating tools for online marketers.

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Prospects – When are they ready to buy from their sponsor?

November 20th, 2009 Amy Comments off
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Sponsors want to know, “when are prospects ready to buy?”

The age old question of “when are prospects ready to buy” has eluded sponsors since the beginning. I’m going to help shed some light on what’s going on inside your prospects head. This way you can better understand why and when they decide to buy or not to buy into your mlm business opportunity.

Information Overload

With an over abundance of messages thrown at each and everyone of us, it’s easy to understand why it’s so damn hard to grab the prospects attention. That being said, you might go as far as to think that once you grab the prospects attention then they’re just about ready to buy from you. Right? Well not quite.

The Two Primary Distinctions

Before you can sponsor anyone into your mlm business opportunity (online or offline), a few things have to be understood about the prospect.

  • The prospect may not be ready (for whatever reason) to follow you into your network marketing business. In this situation you DON’T have control over their hesitancy.
  • The prospect may not know how to replicate the success that you’ve had in your mlm opportunity; therefore, they have to believe that you can solve their problem. In this situation you DO have control over their hesitancy.

Being able to sponsor a prospect boils down to these two situations. (1) The prospect has to be ready to follow you into your mlm opportunity WHEN THEY’RE READY. (2) Once a prospect is ready to have you sponsor them, you have to position yourself as the leader that will help them build their mlm business. It’s is basically like funneling opportunity seekers into your pipeline. In order to be successful, it is up to you as the sponsor to teach your downline the success principles that you have discovered. You show them that you do have THE ANSWER that they’re looking for. It is then at this point they are ready to follow you into your mlm business opportunity.

Want To Learn More?

I can relate to those that have failed to sponsor prospects into their network marketing opportunity. It was not long before I started searching and finally learned how to funnel prospects into my mlm business. Most importantly I discovered the secret to generating more leads for my home based internet business. And you can do the same for your business.

If you’d like to learn how I create funnel and generate an unlimited supply of MLM leads, simply subscribe below by entering your first name and email address, then click on the big button below. This will get you on my newsletter and you will be given access to the resources used by dozens of online MLM savvy entrepreneurs.

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